Halal Planning


We are a boutique financial planning practice that provides innovative, non-biased strategic advice to a diverse Isalmic client base. We assist our clients in achieving their financial objectives by offering comprehensive integrated planning services pertaining to all areas of the financial landscape. Our dynamic advisory practice supports clients through all phases of the financial planning cycle through our capabilities in Wealth Accumulation, Asset Allocation, Tax Diversification, Capital Preservation, Retirement Distribution, Legacy Planning and Risk Management all with a focus on Halal investing and Islamic values.

We manage our firm as an integrated whole. Our members have varying practice areas and demographic focuses that collaborate together to provide our clients with the full-service capabilities they require to formulate and execute a comprehensive and holistic financial plan. We measure our performance not by short term results but by the long term success of our clients.






Halal Investment Guidelines

Before we discuss our investement guidelines we do want you to understand that we tailor your portfolio to your faith. Below is our general guidelines and a backround of them.

Halal investing requires investment decisions to be made in accordance with Islamic principles. As a faith-based approach to investment management, investors often consider halal investing to be a category of ethical or socially responsible investing.



Islamic principles require that investors share in profit and loss, that they receive no interest (riba), and that they do not invest in a business that is prohibited by Islamic law, or sharia. Before investing in a company, it is necessary to evaluate its business activities and financial statements to determine where its primary revenues come from and how its balance sheet is managed. A company that meets certain criteria (mentioned below) would be halal, or permissible. If it does not meet the criteria, it would be haram, or not permitted.


Interpretation of Islamic law as applied to business activities is nuanced, and halal investment guidelines can vary. Many different standards exist, and therefore Muslim investors often rely on guidance from Islamic scholars to help determine whether an investment is halal.

Investments that sharia scholars universally consider unacceptable are companies whose primary business activities violate the core tenets of Islam, including the manufacture or marketing of alcohol; gambling or gaming activities; conventional interest-based financial services; pork and pork products; and pornography. In addition, most sharia scholars advise against investing in tobacco companies.

Islamic scholars have established financial guidelines to determine when a business activity is a core source of revenue and when it is not. For example, the "five percent rule" says that a core business activity is one that accounts for more than five percent of a company's revenue. This reasoning applies to the Islamic prohibition on riba, or interest, as well. If a company's interest-based income or holdings exceed certain limits, then investing in the company is forbidden.

Often, it is not possible to avoid haram business activities. This is acceptable as long as the investment meets the criteria outlined in the Halal Investment Screening section below. However, Islamic scholars agree that Muslim investors must account for any income derived from riba or other haram sources and then give it away to a charity or someone in need. This process is known as "purification" or "cleansing" of tainted investment income. Scholars also agree that purification of tainted investment earnings should be done anonymously so that the donor receives no residual benefit, such as personal recognition or a tax deduction. 

Halal Investment Screening

Halal investment screens help assess whether a company's business activities are halal or haram. The screens facilitate the elimination of haram investments from consideration.

Halal investing screens seek to eliminate

  • bonds and other interest-based investments
  • stocks of companies that have high debt (sometimes referred to as highly leveraged)
  • Companies with ownership of non-compliant business activities, including adult entertainment, alcohol, cinemas, conventional financial services, gambling, music, pork, tobacco, and weapons. 5% plus total revenues from prohibitive business activities. Financial ratios equal to or exceeding 33.33%. Ties to a hotel. 

We employ screens and an investment process developed in collaboration leading institutional investment management organizations serving the Muslim community. In addition to the business sector screens listed above, we also apply the following financial screens, seeking to eliminate companies with

  • greater than five percent of their revenue coming from haram sources (the "five percent rule")
  • greater than 33 percent total debt as compared to their market capitalization (trailing 12 month average)

If a company fails the screening process it is considered an unacceptable investment. However, halal investment screening is not always straightforward. When considering whether an investment is halal, it is necessary to look deeply into a company's business activities to discover its core sources of revenue, or how it actually makes its money.

A company's industry sector, or part of the economy to which it belongs, may not always tell you the whole story. A technology company may develop programs used in weapons. A real-estate company may also have property this is in adult entertainment. A gas station chain that also sells gambling products. On the surface, each of these companies may not appear to be haram, but a closer examination reveals otherwise.

We use investment analysts that leverages a number of institutional investment firms to screen, grade, and monitor our strategies.

The halal investment process does not end with a security's purchase. We monitor the securities for compliance with halal investing criteria and may sell if they fail screens at a later date.

Our Process

1. Discovery

During the discovery process we want to learn about you. We listen to your goals, outline your objectives and determine what degree of risk you are comfortable with. We look to gather quantitative data, such as investment and insurance statements, tax returns, benefit plans, income statements, expenses, and existing estate structure information. It is important that we understand your past and present so that we can help you as you build a brighter and more secure future.

2. Analysis

We study your existing plan to see if it is properly structured to meet your stated goals. We then develop a draft analysis to help you understand the implications of your present planning and to identify inconsistencies that may exist between your current situation and your communicated goals and objectives.

3. Strategy

After methodical review of your current situation and needs, we offer a range of options that focus on your goals. Each plan anticipates opportunities and pitfalls, as well as addresses your specific needs. Recommendations are made comprehensively in the areas of:

  • Retirement Planning
  • Risk Management Assessment
  • Asset Allocation and Investment Strategies
  • Cash Flow Analysis
  • Survivorship Planning
  • Estate Analysis

4. Implementation


Once a plan that meets  your specific goals and objectives has been identified, we will manage the implementation from A to Z to ensure purposeful execution.

5. Review

Your plan is not a one-time occurrence but rather an ongoing process. It is always active. We react to changes proactively and monitor it so that new developments in your personal situation and external conditions are reflected in ongoing maintenance and management ensuring your financial future is on track. This is accomplished through our scheduled reviews as well as our digital relationship management platform and eMoney, our cloud-based aggregating system.